About Scott Wycoff
KNOWLEDGEABLE AND CREATIVE
Scott has been in the Art/Photography field for over 20 years. He attended art school for Illustration, wanting to be a comic book artist. There he was introduced to photography through his roomates who were all photography students from different disciplines: fine art, journalism and sports photography. He learned photography basics from them all the while solidifying his artistic foundation through his own art studies in compostion, light and color.
He carried these practices throughout his art career. While initially working as freelance artist, he learned how to work closely with customers to hone his attention to detail. For 12 years, his freelance worked spanned from pencil portraits to watercolor paintings and won several awards and found their way into publications. Later, he integrated his work into the graphic design arena utilizing advancing technology to create marketing pieces for a large investment firm. Working closely with multiple groups and ideas demanded strict attention to deadlines and delivery of a high quality product.
During this time, his photography was utilized as a creative outlet through use as reference for a painting, or through shooting portraits and landscapes as an amateur photographer. Calling upon all of these skills and knowledge base for real estate photography is what sets him apart.
COMMITTED TO THE HIGHEST QUALITY
Looking through the MLS listings, the most alarming thing out there is the amount of bad photography. Not only in listings for less expensive houses, but also houses going for $1M! Photography is an art form. Granted real estate photographs may never hang in the Museum of Modern Art, but why can't they be better than what is out there now? Just because it is a marketing tool doesn't mean it has to be 'just good enough'.
One of the biggest hurdles photographers have to overcome with any interior photography is the camera’s short-comings to adjust to both the light from the outside and what is available inside (ambient light). More often than not, you see real estate photographs where the windows are really overexposed, or completely white space. But in real estate, what is the mantra? Location, location, location. What if your home is on Lake Michigan? What if it overlooks the city from a secluded bluff? Those elements only add to the value of a home and if the photography doesn't show that, the picture fails to tell the story of that home.
Many photographers, for efficiency sake, use a technique called HDR (High Dynamic Range) which allows the camera to 'see' all of the light inside and out. I do too. However explicit use of this technique can cause issues, like any tool that isn't used properly: A very blue cast in the photo, color inaccuracies, and, if not processed correctly, a very 'fake' look to the photo. I understand the in's and out's of HDR and use it for what it is, a tool. Not a ‘be all’ solution. The job of every real estate photographer (in a nut shell) is this:
- Take interesting, well composed, and well lit photos
- Make sure you represent the home accurately, show flow and spatial relations within the home
- Do it as quickly as possible.
Alarmingly, most nail the last bit, but the sacrifice may be dark, vague, and uninteresting photos. They didn't do their job correctly, still got paid, and have shown the agent that real estate photography is not worth the cost. It can be. It should be. It is just finding the right photographer. If you are reading this, you have just found one.
Scott uses several photography techniques and lots of different equipment to produce photos that make your listing look its best. The photos are well lit and compositionally balanced. They show the home’s details accurately and interestingly. And, of course, he takes them as quickly and efficiently as possible.
DEPENDABLE AND EASY TO WORK WITH
Knowing your client base is very important. Meeting the demands of your clients is of the utmost importance, making you an asset. Being flexible enough to fit your client’s schedule, while being reliable and on time, are all things everyone strives to deliver. From scheduling the shoot to delivery of the photos, Scott wants to make the process as easy and worry-free as possible, not tying up your already busy schedule.
Within the pricing list you'll find the 'Book it' tabs. Simply click, fill out the entire form and your shoot is booked. Make sure to include a date and time of your requested shoot so scheduling conflicts can be validated. Please feel free to include unique features of the home that you may want him to pay special attention to such as a remodeled kitchen, original 1920's grand staircase, or whatever it may be. Communicating as much of the unique features of a property helps him capture the vivid story of the house in your photos. As an affiliate member of GRAR, Scott has smart box access and can shoot in typically an hour and a half. Processing time for your photos is 24 hours - the next day your proof photos are being delivered via an on-line delivery system. After full payment is made, your full quality photos can be downloaded and are ready for the home’s MLS.
About Real Estate Photography
Real estate photography has become one of the most powerful and effective tools for introducing homebuyers to a listing. In the past, homebuyers relied on vaguely descriptive newspaper listings or drove around going through the different open houses. Curb appeal was the most important thing in those days...a home without strong curb appeal was harder to sell. Today's "curb appeal" comes in the form of the photographs in the on-line listing. We've all heard a picture is worth a thousand words. Real estate photographs turn those words into a vivid story of a home better than any written description. However, poor real estate photography fails to tell that vivid story or generate the buyer interest ensuring a home reaches its maximum potential value.
More and more photographers are finding real estate photography as an interesting avenue to use their skills, bringing their knowledge and artistic eye to the real estate industry. Unless agents understand the importance and utilize what a professional photographer brings to their listings, both are missing out on a valuable resource. Some agents either shoot a home with their smartphones or buy a camera and do it themselves. This may be acceptable to them, but in the long run they are getting what is 'just good enough' and falling short of what is 'best' in order to market a listing appropriately.
Research shows homes listed with agents who routinely use professional photography get, on average, 5% more in selling price compared to those who do not. Professional photographers know their equipment, how create and manipulate light, and understand the importance of composition and color...all the things essential to capture beautiful and interesting photographs. Contracting a professional photographer who is knowledgeable and reliable and delivers the highest quality product ensures an agent's busy schedule is not tied up photographing a property themselves. In the long run, they save time and get better results by hiring a professional. Making your listings stand out above the rest and showing buyers and sellers your commitment to quality is of the utmost importance is what Scott Wycoff Real Estate Photography is all about. I look forward to working with you.